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‘Shop in shop’: tiendas dentro de las tiendas

Publicado por Redaccion - 13/10/09 a las 10:10:38 am

Montar franquiciaAtendiendo a su traducción literal al castellano, vendría a ser “tienda dentro de tienda”. Pero en realidad se trata de una modalidad de franquicia-rincón (aquellas enseñas que permiten operar dentro de otro establecimiento cuya actividad esté relacionada) en la que, en un espacio delimitado y señalizado, recoge todos los elementos constructivos e identificativos propios de una unidad operativa aislada o independiente.

Actividades que suelen echar mano de este tipo de franquicia son: las tarjetas de felicitación (en comercios de regalos, estancos, quioscos y tiendas de prensa…), el ‘vending’ (máquinas expendedoras que se instalan en hospitales, colegios, centros públicos…), etcétera.

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  1. Este tipo de negocio está proliferando mucho. Parece una buena idea de colaboración.

    Comentario por Anita — January 16, 2009 #

  2. […] Se consideran franquicias corner (o preferiblemente en castellano, franquicias-rincón) aquellas unidades cuyo funcionamiento diario se desarrolla en el interior de otro establecimiento comercial, de algún modo relacionado con la actividad objeto de dicha franquicia-rincón (ej: un expositor de tarjetas de felicitación dentro de una librería, papelería o tienda de regalos y decoración, así como los llamados shop in shop). […]

    Pingback por La franquicia corner o franquicia-rincón — July 27, 2010 #

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