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Franquicias de arreglos de ropa: beneficiados por la recesión

Publicado por Redaccion - 12/02/09 a las 02:02:15 pm

Montar una franquiciaSon tiempos revueltos, y algunos conceptos de negocio que operan bajo el sistema de franquicia, y que hasta el momento han pasado desapercibidos, han conseguido obtener cierto protagonismo en la época de recesión económica que estamos atravesando. Las tiendas de segunda mano, los desguaces o las casas de empeño son algunas de las actividades comerciales con presencia de franquicias en las que las centrales están obteniendo un rápido crecimiento y un cierto protagonismo, del que no gozaban tanto en momentos de bonanza económica, gracias a la necesidad de ahorro por parte de los consumidores.

Uno de los sectores que más ha crecido durante el año pasado, y cuya tendencia se espera continúe a lo largo del presente año, es el de los arreglos de prendas de vestir y del textil del hogar. Presenta, como principales atractivos para el inversor interesado, tres cualidades verdaderamente interesantes: se trata de un negocio con alta rentabilidad y que sin embargo requiere una inversión moderada; el uso de las nuevas tecnologías permite controlar su negocio desde casa o viajando; y además es ideal para combinar con otras actividades profesionales o domésticas.

Montar una franquiciaEn líneas generales, se trata de un sector compuesto por algo más de tres centenares de unidades operativas repartidas por toda la geografía española, más de dos tercios de las cuales son propiedad de franquiciados, pertenecen a la media docena de enseñas que, analizadas para este estudio, operan bajo este epígrafe en nuestro país.

Así, destaca el dato de que para abrir una tienda de arreglos no se requiere una gran superficie comercial, pues basta con los 20 metros cuadrados de City Service y El Dedal de La Tata o los 30 de Tailor & Co. Taller de Costura, eso sí, emplazadas en ciudades con una población mínima que va desde los 20.000 habitantes (Arreglos & Co. o Retuoucherie de Manuela) a los 70.000 (City Service).

Montar una franquiciaPor lo que respecta a la inversión necesaria para arrostrar un negocio de estas características, basado en el arreglo y la transformación de prendas de vestir nuevas o usadas, el desembolso mínimo oscila entre los 32.000 euros (City Service), que no incluyen la obra civil, y los 53.900 euros (La Yaya Costurera). Atendiendo al canon de entrada, ésta varía entre los 6.000 y los 15.000 euros. Además, en la mayoría de las enseñas analizadas el franquiciado tiene que abonar un canon de mantenimiento del 5% de las ventas y un 2% destinado al fondo de marketing y publicidad.

Montar una franquiciaLos negocios de arreglos de ropa no requieren una inversión elevada, y se prevé una buena proyección de futuro en el mercado. Se trata de un sector que ofrece un servicio que tradicionalmente ha estado ligado a la labor del hogar, algo que por motivos de cambio social y económico ha ido cambiando a lo largo de los últimos años, lo que ha derivado irremediablemente en la comercialización de este tipo de servicios.

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  1. Que me den aguja e hilo, que se iba a enterar más de uno lo que es coser y hacer arreglos.
    No creo que valga con montar un negocio, sino que también hay que saber satisfacer las necesidades del cliente, y suelen ser muy exigentes, sobre todo cuando pagan por un servicio.
    Buenas costureras, que hagan ropa bien acabada, es lo que necesitammos.

    Comentario por Dioni — February 12, 2009 #

  2. como en todo entonces, a ver si no como se explica lo que contaban del negocios de depilacion que queman a la gente, supongo que no pasara en todos o sera una franquicia que dure poco
    vamos que no vas a poner a un panadero para que saque muelas

    Comentario por hipoteca — February 13, 2009 #

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