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Rumores de franquicia

Publicado por Redaccion - 01/11/08 a las 07:11:51 pm
RumoresSe dice, se cuenta, se rumorea… que la decisión de ese conocida revista para lectores emprendedores de sacar al quiosco un ”Especial Franquicias” de 60 páginas, ¡¡sin mencionar una sola enseña!! opta con fuerza a la metedura de pata editorial del año; galardón para el que hay que hacer verdaderos méritos, porque en este sector las ‘cantadas’ editoriales son tan frecuentes como sonoras.
Así, las 48 páginas que no son publicidad están llenas de los lugares comunes de siempre de tres consultores de la misma firma (de la cual, cómo no, son las cifras del sector apuntadas), otros dos de otra consultoría, dos profesores de universidad (que de teoría lo sabrán todo, pero…) y los dos que están ahí “puestos por el ayuntamiento”.

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7 Comentarios »

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  1. Una vez que se ve quienes son los que van a hablar (en las primeras páginas) dan ganas de no seguir leyendo. A estas alturas ¿qué aportan de nuevo los consultores, si son los que lo han engorrinado todo aceptando cualquier cosa y poniendo en marcha franquicias que apestaban a tufo?

    Para mi, Emprendedores ha bajado un escalón.

    Comentario por Royaltydiario — November 1, 2008 #

  2. la verdad es q los q buscábamos marcas por las q apostar nos hemos llevado un pequeño chasco

    Comentario por Elisa — November 3, 2008 #

  3. Es hora de innovar, de sorprender al lector, de lanzar ideas nuevas, pero como estamos en crisis…

    Comentario por Jorge Gómez — November 4, 2008 #

  4. Ya, ya. Pero la crisis es para todos: que me devuelvan los 3 leuros que me costó la revista, que compré pensando que podía orientarme en lo que a la búsqueda de marcas se refiere. En España hay más de medio centenar de franquicias… ¿No sacar ni una? Mucha cara…

    Comentario por Elisa — November 4, 2008 #

  5. ¿A que revista se refieren?

    Comentario por Jacinto — November 5, 2008 #

  6. A una para Emprendedores ;-)

    Comentario por Elisa — November 5, 2008 #

  7. Muy bien, Elisa. Me encanta la sutileza que usas.

    Comentario por Crisitna — November 7, 2008 #

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