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Burberry Consolidating Three Lines Under One Label – Burberry Merging Prorsum , London, and Brit Collections

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Today, Burberry announced that its three separate collections–Prorsum (runway)London (iconic trenches andaccessories), and Brit (casual clothing)–will now all be fused into one labelsimply called Burberryby the end of 2016. “The behavior of the luxury customer is evolving, their style is more fluid and this is reflected in the way they shop.” Burberry chief creative and CEO Christopher Baileysaid in a press release, “The changes we are making allow us to serve this new behavior more intuitively. By unifying our three lines under one label we can also offer a much more consistent experience of Burberry’s collections.” – Continue Reading BelowThis news follows the trend of otherbrandsdecidingto consolidate lines this year, including Marc JacobsfoldingMarc by Marc Jacobsinto the maincollection back in March,Donna Karan closing her namesake line and keeping DKNY in June,and Victoria Beckham merging her denim collection with herlower-priced Victoria canada goose jacket sale , Victoria Beckham line in May.

Burberry Consolidating Three Lines Under One Label – Burberry Merging Prorsum, London, and Brit Collections

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